2013 Fiat 500e

Fiat has announced initial pricing and a lease program for its new 500e, which begins sales this summer in California. In that state, buyers of electric cars can cash in on both the $7,500 federal tax credit as well as a strong state tax credit.

The new Fiat 500e is able to go up to 87 miles on a charge, and is surely to be a popular EV in a market where style is just as important as being green.

“With unique Italian style, industry-best highway MPGe rating and class-leading combined driving range, we know we have a great car in our hands,” said Tim Kuniskis Head of FIAT Brand North America. “Now our task is to simplify the customer’s experience and make sure that people know how easy and affordable it can be to own our electric Cinquecento.”

The 500e will be offered to California residents at launch with a $199 a month/$999 due at signing lease for 36 months, same as the current lease offer on a Fiat 500 Pop powered by a gas engine.

Fiat steering wheel

The Fiat 500e is priced at $32,500, which includes a $700 destination charge. However, eligible California residents may be able to purchase the 500e for as low as $20,500, after federal credits, state incentives and Rebates rebates are included.

Fiat says that’s about $200 less than the current starting price of a comparably-equipped Fiat 500 Lounge with a gas engine, and makes it one of the least expensive electric cars on the market.

In addition to the low price, Fiat has partnered with Enterprise Rent-A-Car to create an innovative program that offers 500r owner a gasoline powered car up to 12 days a year, free of charge. The program is standard with a 500e, and helps bridge the gap of range for those times when a road trip is needed.

The “Fiat 500e Pass” program, provides purchasers and lessees of a new 500e up to 12 days of alternate transportation each year for the first three years after the date of purchase. The program gives 500e owners or leases access to vehicles such as the gas-powered Fiat 500, the coming Fiat 500L, the all-new Dodge Dart or the Chrysler 200 mid-size sedan.

In addition, customers will have the flexibility to upgrade to a larger vehicle such as a minivan or a pickup truck subject to terms of the program.

“This innovative idea from the Fiat brand and Enterprise Holdings will provide purchasers of a new 500e with the opportunity to enjoy the exciting characteristics of this all-electric vehicle while giving them a flexible alternative in case they want to drive beyond the vehicle’s range,” said Kuniskis. “By addressing upfront the concerns and anxiety consumers may have about purchasing an electric vehicle, we are helping to make it easy and convenient to purchase or lease a Fiat 500e in the state of California.”

The program will be valid at any Enterprise, Alamo or National car rental location throughout the U.S. Enterprise has more than 6,200 locations in the U.S. making the use of the Fiat 500e Pass easy and convenient for Fiat’s customers.


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